Having great content is no longer enough to ensure your blog performs well. If you have static content, it feels stale, outdated and impersonal, all in a time where tailored content and experiences are a top priority for most audiences.
If you’re just presenting basic, “quiet” content, you’re not going to set your blog or website apart from the competition, and ultimately you’re likely to fade away.
Discerning audiences want dynamic, interactive content, and research shows interactivity in content drives two times more conversions than content that’s static.
Below are some inexpensive tools and solutions you can use to increase the interactivity of not only your blog, but also your overall digital content if you’re a travel blogger, a fitness blogger, or any other kind of blogger or content creator.
There’s just something about a quick, fun online quiz that a lot of people seem to love, and there are plenty of great options available that let you embed them right on your site, or share them on social media. One option that’s popular is called Qzzr. This is a free way to create online quizzes quickly and easily and then track the results.
With an option like Qzzr, users can design content that looks great and is highly interactive, then once it’s created, they embed and share.
Add a Forum
Forums are useful for a myriad of reasons. First, when you add forums to your blog it gives your visitors the opportunity to feel like they’re building human connections through your site, and that connection can turn them into loyal readers.
It’s also easy to incorporate forums into a blog, and you can browse forums to get feedback on your site as well as content ideas based on the conversations people are having.
One option to simplify adding a forum to your site is the Shadow company’s ForumIt widget. It offers an easy way to create dynamic content and improve engagement.
Share on an Image Platform
Image-based content, including both pictures and videos, are an essential part of an interactive website. Using an image platform like Plugon helps make those images even more interactive.
With the use of Plugon, bloggers can share visual content that showcases their brand, and then add tags to highlight information and facts about different parts of the image. An example can be seen with this image of the Fukang Meteorite.
When a blogger uses an image platform like this, they can share interactive Plugs on social media accounts, as well as it being displayed on the Plugon site for other users to find.
A final tip to make your blog more interactive is to start creating podcasts. Audio is excellent for interactivity and engagement because it lets people multitask while listening to your content.
It’s a fun way to share your content in a different format that might make it appealing to a wider audience, and you can even invite listener comments and questions to boost interactivity even more. As you start building your audience, you can invite guests and experts to participate in podcasts as well.
If you want to get started easily, consider something like the Podcast Generator, which is an open source podcast publishing platform.